The Atkins diet is a high-protein, high-fat, low-carbohydrate weight-loss diet popularized by Dr. Robert C. Atkins that allows for unrestricted amounts of meat, cheese and eggs while severely restricting carbohydrates, including sugar, bread, pasta, milk, fruits and vegetables. The Atkins diet is based on the theory that eating carbohydrates stimulates the production of insulin, which in turn leads to hunger, eating, and weight gain. The theory is that people on the Atkins diet experience reduced appetite and their bodies use stored fat for energy versus burning glucose from ingested carbohydrate. Burning fat for energy is supposedly lead to weight loss. Dr. Atkins died of a head injury after a fall on an icy New York sidewalk April 17, 2003.